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May 2002 - Vol. 45 No. 5

May 2002 issue cover image

Features

Opinion Editorial pointers May 1 2002

Editorial Pointers

The next generation in Web-based systems is fast upon us as we move from the one-size-fits-all site to the customizable system that adapts to a user’s individual needs and tastes based on the system’s knowledge of the user. For many years an adaptable Web site was little more than a seemingly unachievable dream for most […]
Computing Applications
News News track May 1 2002

News Track

Groundbreaking surgery has fitted a British university professor with cyborg technology, enabling his nervous system to be linked to a computer, reports CNN. A 3mm-wide silicon square was implanted into the professor’s left wrist that attached 100 electrodes to the median nerve. Connecting wires were fed under the skin of the forearm and out from […]
Computing Applications
Opinion Forum May 1 2002

Forum

I enjoyed reading Phillip Armour’s column ("The Business of Software," Jan. 2002) regarding the spritual side of project teams. It put into words some ideas I have tried to express to team members over the years. The only area of disagreement is with one of Armour’s statements regarding weaker personnel. He states that a Gaussian […]
Computing Applications
Research and Advances The adaptive web May 1 2002

From Adaptive Hypermedia to the Adaptive Web

Web systems suffer from an inability to satisfy the heterogeneous needs of many users. For example, Web courses present the same static learning material to students with widely differing knowledge of the subject. Web e-stores offer the same selection of “featured items” to customers with different needs and preferences. Virtual museums on the Web offer […]
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Computing Applications
Research and Advances The adaptive web May 1 2002

Personalization Techniques For Online Recruitment Services

Online recruitment services are among the most popular applications on the Internet. However, their usability is compromised by the information overload problem, as users must frequently search through hundreds or thousands of job advertisements for a given query. The CASPER project [1] seeks to enhance such services by providing users with more personalized information retrieval […]
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Computing Applications
Research and Advances The adaptive web May 1 2002

Putting Personalization Into Practice

The N24 Web site [6] belongs to a network of sites operated by Kirch Group that complement associated television stations in Germany. The relaunch of the N24 site focuses on tighter integration with the N24 cable news brand, targeting managers in need of accurate real-time information delivery in the areas of investing, business, politics, and sports. The goals of personalization [5] include creating a one-to-one relationship with existing customers; providing direct access to personally relevant news; seamlessly integrating with the existing infrastructure, including content and its classification; and collecting information about user interests for driving cross-channel customer relationship management (CRM) activities.<BR><BR>From the perspective of a registered user, the N24 site offers a "My News" section on the N24 home page (see Figure 1) that provides a personalized selection of "Top Five" news headlines with direct links to the respective full-text versions of news items. This news selection is dynamically updated in real time as users interact with the N24 site.
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Computing Applications
Research and Advances The adaptive web May 1 2002

From Adaptive Hypertext to Personalized Web Companions

The advent of Web browsers able to execute programs embedded in Web pages has enabled the use of embodied conversational characters on the Internet. In fact, an increasing number of Web sites employ animated characters for a large variety of tasks: virtual teachers guide users through online learning activities [6], Web chauffeurs provide recommendations on […]
and
Computing Applications
Research and Advances The adaptive web May 1 2002

The Role of Adaptive Hypermedia in a Context-Aware Tourist Guide

Where to go and what to do, in the limited amount of time available, are common problems encountered by tourists when visiting a city for the first time. In effect, cities are large information spaces, and in order to navigate these spaces visitors often require numerous guidebooks and maps. However, because guidebooks are general-purpose references, […]
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Computing Applications
Research and Advances The adaptive web May 1 2002

Personalization in Business-to-Customer Interaction

As electronic catalogs are visited by users having different interests and knowledge about products, the role of personalization in e-commerce has been increasingly recognized [6]. Several B2C tools have been extended with the one-to-one recommendation of products (for example, BroadVision—see www.broadvision.com). Moreover, other systems have been developed to adapt the presentation of information to the […]
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Computing Applications
Research and Advances The adaptive web May 1 2002

Personalized and Adaptive Systems For Medical Consumer Applications

Personalized and adaptive material have great potential for providing health-related information to medical consumers—to patients and to the general public. Health professionals have taken advantage of techniques such as mail merge to produce printed letters and leaflets that incorporate information for specific individuals. Adaptive and tailored messages have contributed to smoking cessation, increasing physical exercise, […]
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Computing Applications
Opinion Inside risks May 1 2002

Risks of Inaction

Scientists and technologists create a variety of impressions in the eyes of society at large, some positive and others negative. In the latter category is the perception (often clearly a mischaracterization) that many individuals in these occupations are not involved with society in positive ways, making them easy to target for many of society’s ills. […]
Computing Applications

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