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Research and Advances

Personalization in Business-to-Customer Interaction

As electronic catalogs are visited by users having different interests and knowledge about products, the role of personalization in e-commerce has been increasingly recognized [6]. Several B2C tools have been extended with the one-to-one recommendation of products (for example, BroadVision—see www.broadvision.com). Moreover, other systems have been developed to adapt the presentation of information to the […]

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