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Why is Privacy So Hard?

Why is privacy so hard? Why is it, after so much negative press about it, are we still being constantly tracked on the web and on our smartphones? Why is it, after so many years of bad incidents and high profile data breaches, has the problem of privacy not yet been solved? I sketch out 11 reasons why we are failing at privacy.

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Communications of the ACM (CACM) is now a fully Open Access publication.

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