acm-header
Sign In

Communications of the ACM

Communications of the ACM

Personalization on the Net -Using Web Mining: Introduction


On the Internet, we have experienced massive growth in systems that can personalize content delivered to individual users. The science behind personalization has undergone tremendous changes in recent years, yet the basic goal of personalization systems remains the same: to provide users with what they want or need without requiring them to ask for it explicitly. Personalization is the provision to the individual of tailored products, services, information or information relating to products or service. It is a broad area, also covering recommender systems, customization, and adaptive Web sites.

The full text of this article is premium content


 

No entries found

Log in to Read the Full Article

Sign In

Sign in using your ACM Web Account username and password to access premium content if you are an ACM member, Communications subscriber or Digital Library subscriber.

Need Access?

Please select one of the options below for access to premium content and features.

Create a Web Account

If you are already an ACM member, Communications subscriber, or Digital Library subscriber, please set up a web account to access premium content on this site.

Join the ACM

Become a member to take full advantage of ACM's outstanding computing information resources, networking opportunities, and other benefits.
  

Subscribe to Communications of the ACM Magazine

Get full access to 50+ years of CACM content and receive the print version of the magazine monthly.

Purchase the Article

Non-members can purchase this article or a copy of the magazine in which it appears.