Managing the Transition to Bricks and Clicks
Egghead, a brick-and-mortar computer retailer, with stores across 200 locations, abandoned its brick establishments to become a pure Internet set-up, Egghead.com.<br><br>Charles Schwab was quick to react to the strategies of E*Trade and other competitors and moved its brokerage services to the Web. It gradually expanded its Web services to many areas, integrated its offline and online operations and became a brick-and-click set-up.<br><br>Through effective use of the Internet, UPS has been able to offer all of its services on the Web, as well as extend them. Apart from offering Web-based package tracking and delivery confirmation services, UPS offers document exchange service through which its business clients can transmit documents over the Net.