Research and Advances

The Hybrid Clicks and Bricks Business Model

With the advent of the Internet, retail business attracted a myriad of new online pure players employing a clicks-only business model. In the early stage of electronic commerce, many of these “e-tailers” achieved stunning growth rates and had massive revenue streams. Online retailers such as Amazon.com and CDNOW.com, led the way as startups that showed […]

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