Exploring the Privacy Implications of Addressable Advertising and Viewer Profiling
Collecting consumer viewing habits will come back to bite advertisers who do not understand or appreciate how consumers feel about privacy infringement.
Mordechai Gal-Or
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Using Data Mining to Profile Tv Viewers
Mining thousands of viewing choices and millions of patterns, advertisers and TV networks identify household characteristics, tastes, and desires to create and deliver custom targeted advertising.
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