Anne P. Massey
Author Archives
Cultural Differences in the Online Behavior of Consumers
Understanding how different cultures use the Net?as
well as perceive the same Web sites?can translate to
truly global e-commerce.
Cultural Perceptions of Task-Technology Fit
Acknowledging cultural differences helps companies build the strongest global virtual teams and determine the strongest tools they need.
Shape the Future of Computing
ACM encourages its members to take a direct hand in shaping the future of the association. There are more ways than ever to get involved.
Get Involved