The Effects of Online Advertising
Consumers' first impressions (and loyalties) are made in the opening moments of a Web site visit and the degree to which that visit may be intruded by pop-ups, pop-unders, and banner ads.
Andrea Everard
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Does Spell-Checking Software Need a Warning Label?
Users---ironically, often those most verbally armed---put too much trust and little effort in questioning spell- and grammar-checking programs.
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