Practice

How to Retain Online Customers

When there's a worldwide marketplace available at your customers' fingertips, maintaining a dedicated following is a tremendous challenge. A recent study of a leading bank's online services illustrates what it takes to keep novice and sophisticated users happy and loyal.

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Research and Advances

Race differences in job performance and career success

Although blacks have gained entry to the information systems (IS) field and various managerial positions, they continue to experience more restricted career advancement prospects than whites. They have found it difficult to advance professionally and managerially within their organizations. Perhaps, as the management literature suggests, this is because minorities may experience considerable discrimination in their jobs that lowers their performance and ultimately impedes their career advancement [10].

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