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Home » Magazine Archive » 2009 » No. 9 » Spamalytics: An Empirical Analysis of Spam Marketing... » Abstract
Research highlights
Spamalytics: An Empirical Analysis of Spam Marketing Conversion
![[article image]](/system/assets/0000/1327/082509_CACMpg101_Spamalytics.large.jpg?1251212669&1251212668 "click-through analytics Web sites")
Screenshots of the Web sites operated to measure user click-through and conversion.
We all receive spam advertisements, but few of us have encountered a person who admits to following through on an offer and making a purchase. And yet, the relentlessness by which such spam continually clogs Internet inboxes provides undeniable testament that spammers find their campaigns profitable.
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