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gold in pan

The most popular content on Communications’ site is something many readers know nothing about. The BLOG@CACM (http://cacm.acm.org/blogs/blog-cacm) is original online material that does not appear in the monthly magazine except in abbreviated form (see page 10). Eleven entries from this blog were among the site’s 100 most popular articles in the first 14 months following its makeover, and seven landed in the top 50 (see below). That’s more articles than from any single section of the monthly magazine.

These frontrunners show the strength and diversity of the blogs. Most were penned by regular contributors, but a couple were filed by guest bloggers from a major ACM conference. Communications is always looking for new bloggers: guests as well as new experts.

The blogs generate a strong share of comments. In most of the cases cited here, the author is an active participant in the discussions, responding to questions, refining points, and bringing an immediacy and level of engagement the magazine cannot match.

While it is clear that many readers are finding this content, it is also clear that many are not. A recent survey found that 40% of readers didn’t know or had no opinion about the BLOG@CACM, and 61% said the same about the site’s blogs overall (it also publishes a Blogroll at http://cacm.acm.org/blogs/blogroll). If you are in the ‘don’t know’ category, here’s what you’ve missed. If you are interested in blogging for the BLOG@CACM as a regular contributor or from a conference, email blog@cacm.acm.org.


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