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Communications of the ACM

Economic and business dimensions

Household Demand For Broadband Internet Service

Massachusetts Governor Deval Patrick signing legislation

Massachusetts Governor Deval Patrick signing legislation to make high-speed Internet available in the state's 32 communities lacking access to broadband service.

Credit: Office of Governor Deval Patrick

How much are consumers willing to pay for broadband service? Our research estimates consumer willingness-to-pay (WTP) for broadband service and shows a high valuation for broadband for average consumers, and even for inexperienced users.

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