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Home/Magazine Archive/March 2010 (Vol. 53, No. 3)/Is Stickiness Profitable For Electronic Retailers?/Abstract

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Is Stickiness Profitable For Electronic Retailers?

By Lin Lin, Paul Jen-Hwa Hu, Olivia R. Liu Sheng, Johnny Lee
Communications of the ACM, March 2010, Vol. 53 No. 3, Pages 132-136
10.1145/1666420.1666454
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Is stickiness the Holy Grail for e-tailing? The conventional wisdom suggests that stickiness is crucial and can contribute to e-tailers' bottom lines considerably. However, the direct economic impacts of stickiness have not been duly examined empirically.

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