Spamalytics: An Empirical Analysis of Spam Marketing Conversion
By Chris Kanich, Christian Kreibich, Kirill Levchenko, Brandon Enright, Geoffrey M. Voelker, Vern Paxson, Stefan Savage
Communications of the ACM,
Vol. 52 No. 9, Pages 99-107
We all receive spam advertisements, but few of us have encountered a person who admits to following through on an offer and making a purchase. And yet, the relentlessness by which such spam continually clogs Internet inboxes provides undeniable testament that spammers find their campaigns profitable.
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