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Communications of the ACM

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The blog archive provides access to past blog postings from Communications of the ACM and other sources by date.

October 2012


From Putting People First

How to design mental models that create a superior user experience

How to design mental models that create a superior user experience

Leanne Byrom, a freelance UX practitioner and UX lead for Phosphor Digital, writes about the importance of mental models in UX design: Designing something right requires that you completely understand what a person wants to get…


From Putting People First

Mass persuasion, one user at a time

Mass persuasion, one user at a time

Nir Eyal writes how marketers are increasingly personalizing their products and services to meet their customers’ changing needs, and how customization used in conjunction with powerful persuasion techniques provides new weaponry…


From The Eponymous Pickle

Mapping Ecosystems

Mapping Ecosystems

In GigaOM:  On the value of geographical mapping ecosystems. And why Apple took a risk with it's update of the iPhone maps.  Is the move similar to the half-baked delivery of intelligence like that of Siri?  I have been  involved…


From The Eponymous Pickle

Mind Mapping Tutorial

Mind Mapping Tutorial

A reference to a tutorial by Steve Dotto for doing mind mapping.  We used it often in the enterprise to define, understand and reference the operations of the business.  Sometimes in its more refined form  calledconcept mapping…

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