Research and Advances

Do Privacy Seals in E-Commerce Really Work?

While e-commerce has not changed the basic nature of the commercial transaction, a trust gap has developed in business-to-consumer (B2C) e-commerce transactions. This trust gap centers primarily on the privacy of personally identifiable information, such as name, address, and so forth, that is an essential element of B2C transactions. A Forrester research survey suggests that […]


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