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Research and Advances

Creating a Virtual Store Image

Image is an important variable in the functioning of human behavior [3] and the acceptance of this position in the field of marketing has been pervasive; marketers are concerned with the image customers have of products, company, and retail stores as points of customer contact [7]. With the popularity of e-commerce and the blossoming of […]

Shape the Future of Computing

ACM encourages its members to take a direct hand in shaping the future of the association. There are more ways than ever to get involved.

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