Supporting Experimentation with Side-Views
Practitioners naturally experiment and explore multiple
solutions to a problem in the course of constructing a
creative result [4?6]. For example,
industrial designers explicitly generate dozens of concept
sketches for a new product, then extract the most desirable
characteristics of each to combine into a new series of
sketches. This process repeats itself until only a handful of
candidates remain. The need for this iterative, experimental,
and exploratory process is evident when one considers the
goal of a creative activity is to develop an original result
never before attained [3, 6,
7]. By definition, then, there exists no
"recipe" for reaching the novel result:
practitioners must actively experiment and explore to develop
a methodology that yields something completely new
[6].