Research and Advances

Supporting Experimentation with Side-Views

Practitioners naturally experiment and explore multiple solutions to a problem in the course of constructing a creative result [4?6]. For example, industrial designers explicitly generate dozens of concept sketches for a new product, then extract the most desirable characteristics of each to combine into a new series of sketches. This process repeats itself until only a handful of candidates remain. The need for this iterative, experimental, and exploratory process is evident when one considers the goal of a creative activity is to develop an original result never before attained [3, 6, 7]. By definition, then, there exists no "recipe" for reaching the novel result: practitioners must actively experiment and explore to develop a methodology that yields something completely new [6].

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