Realizing the potential of intelligent infomediary-based e-marketplaces.
Lakshmi Iyer
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Web-based businesses succeed by cultivating consumers' trust, starting with their beliefs, attitudes, intentions, and willingness to perform transactions at Web sites and with the organizations behind them.
Shape the Future of Computing
ACM encourages its members to take a direct hand in shaping the future of the association. There are more ways than ever to get involved.
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