Research and Advances

The Clarion Call For Modern Services: China, Japan, Europe, and the U.S.

What will modern services be like? Today many services are viewed as a craft activity—individual doctors, retail sellers, programmers all doing useful things their own way. There is, however, an increasing role for an organized, analytic, and engineering approach to all these activities. Evidence-based medicine, marketing science- driven retailers, and software engineering are examples of […]


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