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ACM Opinion

Jonathan Ive on Apple's Design Process and Product Philosophy


Jonathan Ive, Apple

Jonathan Ive, center, Apples design chief, on the set of "Good Morning America" last year with Bono, left, of the music group U2.

Credit: Fred Lee/ABC

When Steven P. Jobs led Apple, he created a core principle for the company's designers and engineers: stay fully focused on making great products.

From The New York Times
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