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Communications of the ACM

ACM Opinion

Apple Chiefs Discuss Strategy, Market Share—and the New iPhones

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Craig Federighi, Tim Cook, Jony Ive, Apple

Craig Federighi, software chief, Tim Cook, CEO, Jony Ive, head of design, Apple.

Credit: Adam Amengual for Bloomber Businessweek

Apple's doomed.

From Bloomberg Businessweek
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