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Communications of the ACM

ACM Opinion

Apple Chiefs Discuss Strategy, Market Share—and the New iPhones

Craig Federighi, Tim Cook, Jony Ive, Apple

Craig Federighi, software chief, Tim Cook, CEO, Jony Ive, head of design, Apple.

Credit: Adam Amengual for Bloomber Businessweek

Apple's doomed.

From Bloomberg Businessweek
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