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Google Chief Technology Advocate Michael Jones

"A map has gone from a static, stylized portrait of the Earth to a dynamic, interactive conversation about your use of the Earth," says Google's Michael Jones.

Credit: Google Ventures

In an interview, Google chief technology advocate Michael Jones discusses new technology in digital mapping and how it will change travel. Jones says the major change in mapping over the last 10 years is that it has become personal. "A map has gone from a static, stylized portrait of the Earth to a dynamic, interactive conversation about your use of the Earth," he says.

In addition, dialogue with the map is becoming much more personal, Jones says. "You can imagine that in the future, if you have a wearable computer, the dialogue will become even more intimate: You will see a continuous stream of guidance and information, and no one else will even know that you’re being advised," he says.

The Google Earth and Google Maps teams have collaborated to invent the most comprehensive, authoritative, useful mapping solutions that humans can build, Jones reports. For example, he expects new literature to emerge from a mapping dictionary currently under construction. Jones cites Google's recently released Field Trip app, which learns what kinds of things a user cares about and searches its database to find items of interest based on their location. "It means having your life enlightened by travel knowledge, everywhere," he says.

From The Atlantic
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