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Communications of the ACM

ACM Opinion

Jonathan Ive: Simplicity Isn't Simple

Amazon Kindle

Graphics of the new Amazon Kindle tablets at a news conference during the launch of Amazon's new tablets in New York, September 28, 2011.

Credit: Reuters/Shannon Stapleton

"Design is a word that's come to mean so much that it's also a word that has come to mean nothing. We don't really talk about design, we talk about developing ideas and making products," says Jonathan Ive, the London-born head of design for Apple.

From The Telegraph
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