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Communications of the ACM

ACM Opinion

Google Should Answer Some Searching Questions


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Google woos people with its "don't be evil" slogan and assures us that everything it does is meant to enhance our online experience. But a new study by U.S. advocacy group Consumer Watchdog—of which I am part—has found evidence that the Internet giant's search results are skewed to its own advantage.

With billions of web pages in existence and more being added every day, search engines are the gateway to the internet. They should be neutral—that is, their results should be comprehensive, impartial and based solely on relevance.

In the U.S., Google is used by around 65% of people. In some countries its market share tops 90%. Most people's experience of the Internet is determined by how Google lists its search results.

From New Scientist
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