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Communications of the ACM

ACM Opinion

Bing, the Imitator, Often Goes Google One Better


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Microsoft Bing

Credit: Microsoft Corp.

For the last 15 years, Microsoft's master business plan seems to have been, "Wait until somebody else has a hit. Then copy it." The list of commercial hits/Microsoft knockoffs is as long as your arm. PalmPilot/PocketPC. Netscape Navigator/Internet Explorer. Mac OS X/Windows Vista. Apple iPod/Microsoft Zune.

And now we have yet another me-too effort. It's something called Bing, and it's the latest iteration of Microsoft's multiyear attempt to imitate Google. Here's the shocker, though: in many ways, Bing is better.

From The New York Times
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