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Communications of the ACM

ACM Opinion

Google and the Evolution of Search: What's Next in Search? Much, Much Better Search

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Google Fellow Amit Singhal

Google Fellow Amit Signhal

Credit: Google Inc.

For many years, Google, on its Explanation of Our Search Results page, claimed that "a site's ranking in Google's search results is automatically determined by computer algorithms using thousands of factors to calculate a page's relevance to a given query." Then in May of 2007, that statement changed. In this third in a series of interviews with Google's search team, Google Fellow Amit Singhal explains why.

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