Today's workers are used to "Googling" queries and getting results quickly and accurately. However, while searching at work, these same workers often find it difficult to find internal documents with the same speed and efficiency. A survey by the Association for Information and Image Management found that 49% of respondents found it difficult and time-consuming to find the information they need to do their job. The reason is metadata. Finding information on the Internet is faster and more accurate than on an enterprise site because hyperlinks provide the Internet with naturally occurring, high quality metadata. However, searching on an enterprise site is more difficult and laborious because of the lack of metadata.
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