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Communications of the ACM

ACM Opinion

How Cambridge Analytica's Facebook Targeting Model Really Worked, According to the Person Who Built It


Facebook targeting model

How accurately can you be profiled online?

Credit: Andrew Krasovitckii/Shutterstock.com

The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.

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