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Communications of the ACM

ACM Opinion

The Creepy, Inescapable Advertisements That Could Define Virtual Reality

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VR advertising

When cookie giant Oreo wanted to promote its latest flavors, its marketing heads decided to spice up its traditional TV ads with something not just new, but otherworldly: a virtual-reality-style fly-through of a whimsical, violet-skied fantasyland, where cream filling flows like a river and cookie pieces rocket past the viewer's head.

From The Washington Post
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