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Communications of the ACM

ACM Opinion

With Google as Alphabet, a Bid to Dream Big Beyond Search


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Google balloon

A 12-meter-tall high-altitude air balloon floating over a remote area of New Zealand in 2013. Google has funded experiments such as Project Loon, which aimed to provide Internet access to rural and remote areas.

Credit: Google

Shortly after its founding, Google posted a document on its site called "Ten things we know to be true," an effort to distill its unusual corporate culture into a succinct list of prescriptions—the 10 commandments of Googliness.

From The New York Times
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