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Communications of the ACM

ACM Opinion

How, and Why, Apple Overtook Microsoft


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Tim Cook, Apple

At Apple's earnings conference call on Tuesday, its chief executive, Timothy D. Cook, called the quarter "historic" and the earnings "amazing."

Credit: Marcio Jose Sanchez/Associated Press

When Microsoft stock was at a record high in 1999, and its market capitalization was nearly $620 billion, the notion that Apple Computer would ever be bigger—let alone twice as big—was laughable.

From The New York Times
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