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Communications of the ACM

ACM Opinion

How, and Why, Apple Overtook Microsoft

Tim Cook, Apple

At Apple's earnings conference call on Tuesday, its chief executive, Timothy D. Cook, called the quarter "historic" and the earnings "amazing."

Credit: Marcio Jose Sanchez/Associated Press

When Microsoft stock was at a record high in 1999, and its market capitalization was nearly $620 billion, the notion that Apple Computer would ever be bigger—let alone twice as big—was laughable.

From The New York Times
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