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Communications of the ACM

ACM Opinion

Name-Brand Genes: Is Our Genetic Makeup What's Next in Personal Branding?

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Supreme Court, flag

An American flag flies in front of the Supreme Court in Washington on June 27, 2012.

Credit: Alex Brandon - AP

The Supreme Court heard arguments Monday in a case that could decide whether it's possible to patent specific human genes that have been "snipped" out of our DNA and isolated in the laboratory.

From The Washington Post
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