You don't get much closer to a moonshot than "let's build a machine that reads people's minds." Even if Emotiv Lifescience's brainwave scanner was just for use as a videogame controller, the company's aspirations would still be ambitious. But when you start talking about a brain-controlled wheelchair, you're entering the territory of technology that matters.
PayPal co-founder Max Levchin faced some flak recently when he announced he was starting a new company in the already crowded field of digital payments.
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