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Inside the Secret World of the Data Crunchers Who Helped Obama Win


"The cave" Obama campaign hq

"The cave" at President Obama's campaign headquarters in Chicago.

Credit: Daniel Shea/for Time

In late spring, the backroom number crunchers who powered Barack Obama's campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49.

From Time
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