By Carol Xiaojuan Ou, Robert M. Davison
Communications of the ACM,
January 2009,
Vol. 52 No. 1, Pages 145-148
10.1145/1435417.1435450
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How Consumer-to-Consumer (C2C) electronic-commerce platforms in China compete and how buyers are stimulated to be both aware and trustful of sellers through buyer-seller communication channels.
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