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Communications of the ACM

ACM Opinion

How Can We Make Devices Better? By Studying What People Actually Do

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Ellen Isaacs, PARC

Pinar Ozger

Many new technologies are based on what companies and designers seem to think their users might want to do, or what they envision them wanting to do, but not as many are based on what people actually do, Ellen Isaacs told attendees at GigaOM's Mobilize conference last month.

From GigaOm
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