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Communications of the ACM

ACM Opinion

If Design's No Longer the Killer Differentiator, What Is?


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John Maeda, Rhode Island School of Design

John Maeda, Rhode Island School of Design

We already know that design matters. Product design. Industrial design. Experience design. Supply chain design. Witness the renewed fervor for the iPhone 5 today: It goes way beyond function to sheer desire.

From Wired
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