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ACM Opinion

Welcome to the Microsoft Store

Microsoft store, Palo Alto

The Microsoft store in Palo Alto, Calif., looks not unlike an Apple store, but with Windows logos instead of Apple logos.

Credit: Farhad Manjoo/Slate

Three years ago, shortly after Microsoft announced that it would launch its own retail stores, I offered the company some unsolicited advice: Copy Apple "relentlessly, unabashedly, and completely." At the time, Microsoft was still the world's largest technology company.

From Slate
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