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Communications of the ACM

ACM Opinion

Myth-Making: Say It Often, People Will Believe


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The United States is reeling from a hurricane, drought, heat waves, and even an earthquake in Virginia. And we're already well into a nasty national election campaign. Now is the time to get those rumors flying, because science is proving what most of us already know: If you say something often enough, people will believe it, even if it seems too far out at first to be taken seriously.

From ABC News
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