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Communications of the ACM

ACM Opinion

What Big Data Needs: A Code of Ethical Practices

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Technology Review

In this era of Big Data, there is little that cannot be tracked in our online lives—or even in our offline lives. Consider one new Silicon Valley venture, called Color: it aims to make use of GPS devices in mobile phones, combined with built-in gyroscopes and accelerometers, to parse streams of photos that users take and thus pinpoint their locations.

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