Years ago, when I was an ROTC instructor, the first unit of instruction for rising juniors dealt with communication skills. Near the beginning of the unit, I would quote Confucius to my new students: "The rectification of names is the most important business of government. If names are not correct, language will not be in accordance with the truth of things." The point had less to do with communicating than it did with thinking—thinking clearly.
From Strategic Studies Quarterly
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