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ACM Opinion

Bing Is Copying Your Clicks, Not Google's Results


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Microsoft started a metaphorical war with Google when it launched the Bing search engine two years ago. Tuesday it came close to becoming literal after Google told Danny Sullivan of Search Engine Land that it had gathered evidence that Bing was copying its search results.

In a kind of sting operation, Google rigged its own search engine last December to display certain results for a small set of nonsense search terms. When those same, fake, results began to sometimes be spat out by Bing in response to the same nonsense search terms, Google's engineers concluded they had been robbed. Its equivalent to the maker of a map adding fake features so as to spot competitors ripping it off.

However, it seems more accurate to describe users of Internet Explorer and the Bing toolbar as the targets of Bing's snooping, not Google. At least, that's my read on what Microsoft's head of search engineering Harry Shum said after Google's principal search engineer Matt Cutts rounded on him Tuesday during a panel at an event on search technology hosted by BigThink in San Francisco.

From Technology Review
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