Penn State University professor Jim Jansen recently conducted a study to identify the characteristics of users who are looking for real-time content.
Jansen found that many users of real-time search engines are doing so from secondary applications rather than from the platform's Web site, that queries tend to repeat over multiple days, and that the searches tend to focus on technology, entertainment, and politics.
"The access of real-time search results from secondary application has important implications for how these results are used and how the results can be leveraged for marketing purposes," Jansen says. He notes that "as people become more accustomed to using real-time content, real-time search will become still more important."
Abstracts Copyright © 2010 Information Inc., Bethesda, Maryland, USA
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