Meta has unveiled an app called Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk.
Threads is billed as a text-based version of Meta's photo-sharing app Instagram that the company says provides "a new, separate space for real-time updates and public conversations."
It went live late Wednesday in Apple and Google Android app stores, with CEO Mark Zuckerberg saying 10 million people had signed up in the first seven hours. There were some early glitches, including Zuckerberg's posts — or Threads as they're dubbed — not loading in several places including the United Kingdom, India and Lebanon. But his replies to other users did appear.
Threads launched in more than 100 countries — including the U.S., Britain, Australia, Canada and Japan — and has already drawn celebrity users like chef Gordon Ramsay, pop star Shakira and actor Jack Black as well as accounts from Airbnb, Guinness World Records, Netflix, Vogue magazine and other media outlets.
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