South Korean girl quartet MAVE: exists exclusively in the metaverse, where Web designers and artificial intelligence (AI) produce the songs, dances, interviews, and even the appearance of the group’s human-like avatars.
Viewers note the band is more natural-looking than previous virtual entertainers because new tools allow developers to add more realistic details, while an AI voice generator makes the performers multilingual.
MAVE: is the product of Metaverse Entertainment, a business established by South Korean Internet company Kakao and gaming firm Netmarble.
Metaverse Entertainment's Chu Ji-yeon described the band as an "ongoing" project to investigate new business opportunities and find ways to bypass technological challenges.
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