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Apple Acquires Song-shifting Startup AI Music


An Apple Music logo.

AI Music has a technology that could allow advertising companies to create audio that will match the context of what the user is doing, or things like mood.

Credit: Apple

Apple has acquired a U.K.-based startup called AI Music, known for its song-shifting technology that can put together a song from royalty-free music. The acquisition was reportedly completed in recent weeks, said unnamed sources to Bloomberg.

The key selling point of AI Music is its "Infinite Music Engine" which uses artificial intelligence (AI) to automatically "shift" songs based on certain conditions, time, among other things. In other words, it can automatically create new variations of songs to present completely different music.

The startup's Website – which is now down – states how its AI algorithms can change and adapt music for different use cases – be it publishers, fitness enthusiasts, marketers, among others.

From Business Insider
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