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AR Collection by Ukrainian Companies Hits Runway


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A woman uses her smartphone to see a virtual animation on partially virtual clothing.

Ukrainian company FINCH combined creative forces with Ukraine-based IT company FFFACE.ME to design a collection of semi-digital clothing that can be "upgraded" with augmented reality (AR) and exist both in real and digital worlds.

Credit: Valentyn Ogirenko/REUTERS

Ukrainian clothing brand FINCH teamed up with Ukrainian technology company FFFACE.ME to develop semi-digital clothing that can be upgraded with augmented reality (AR).

FINCH's Kateryna Biakova said, "By using [AR], a designer can create items beyond physical characteristics of fabrics or elements of clothing which do not exist in the real world, but can be seen as dynamic [three-dimensional] 3D objects in virtual reality."

Scanning a QR code printed on one of these articles of clothing activates an AR layer through a FFFACE.ME-developed Instagram filter.

Each piece of clothing, which costs $70 to $178, can have several digital looks and even comprise an entire digital wardrobe in AR.

From Reuters
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