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Tech Companies Want to Make Holograms Part of Office Life


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IWC chief executive Christoph Grainger-Herr (left) appears as a hologram during a trade show event using Portl technology.

Companies want to help employers cut down on Zoom fatigue with a new approach to communications: holograms for the workplace.

Credit: Portl

To reduce Zoom fatigue, some companies want to implement holograms in the workplace.

Proponents of hologram technology say three-dimensional (3D) representations of people on video calls feel more personal and help participants read body language.

WorkLife Ventures' Brianne Kimmel said holograms and avatars allow for "a new style of communication, where you'll have better, more frequent interactions."

Gartner's Kanishka Chauhan said holograms may be best for recorded events, trainings, or seminars, citing the complex and time-consuming logistics of live hologram meetings.

WeWork, which has partnered with hologram technology company ARHT Media to bring holograms to 100 WeWork buildings across the globe, expects to use them for recorded or livestreamed videos to virtual, physical, and hybrid audiences.

From The Wall Street Journal
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